The Democratic Party and its allies are struggling to sustainably capture and connect with the emotions of the public. We are up against a disinformation delivery system powered by lies, spectacle, and propaganda. Everything we care about is in jeopardy—until our Party, trusted messagers, and allied supporters can learn to connect. And connect loudly. Powerfully. Emotionally.
The internal firing squad of traditional message generators is not coming to save us. Fortunately, there is another traditionally democratic arena that contains individuals with the skills needed to meet this crucial moment: the entertainment industry – as long as those individuals have political experience, as well.
Our goal is nothing short of training every American Democratic candidate,officeholder, and allied organizational leader we can reach—from federal to state to local and even international—in order to provide them with the most advanced emotional storytelling techniques and the most impactful, expansive messaging.
